{"id":7613,"date":"2024-12-17T17:28:58","date_gmt":"2024-12-17T16:28:58","guid":{"rendered":"https:\/\/rorlogistico.com\/2024\/12\/17\/ror-renouvelle-son-image-de-marque\/"},"modified":"2025-04-28T13:34:31","modified_gmt":"2025-04-28T11:34:31","slug":"ror-renouvelle-son-image-de-marque","status":"publish","type":"post","link":"https:\/\/rorlogistico.com\/fr\/2024\/12\/17\/ror-renouvelle-son-image-de-marque\/","title":{"rendered":"ROR renouvelle son image de marque"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7613\" class=\"elementor elementor-7613 elementor-7058\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-948d2e7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"948d2e7\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-62542d7\" data-id=\"62542d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-05728be elementor-widget elementor-widget-post-info\" data-id=\"05728be\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"http:\/\/rorlogistico.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\"><link rel=\"stylesheet\" href=\"http:\/\/rorlogistico.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css?ver=1744631333\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-f6c2540 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>17\/12\/2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0384e4c elementor-widget elementor-widget-heading\" data-id=\"0384e4c\" data-element_type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:130,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">ROR renouvelle son image de marque, renfor\u00e7ant ainsi son identit\u00e9 et son leadership dans le secteur de la logistique.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f133e7e\" data-id=\"f133e7e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b5a76c8 elementor-widget elementor-widget-image\" data-id=\"b5a76c8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/rorlogistico.com\/wp-content\/uploads\/2025\/03\/Nueva-imagen-corporativa-1024x535.png\" class=\"attachment-large size-large wp-image-7062\" alt=\"\" srcset=\"https:\/\/rorlogistico.com\/wp-content\/uploads\/2025\/03\/Nueva-imagen-corporativa-1024x535.png 1024w, https:\/\/rorlogistico.com\/wp-content\/uploads\/2025\/03\/Nueva-imagen-corporativa-300x157.png 300w, https:\/\/rorlogistico.com\/wp-content\/uploads\/2025\/03\/Nueva-imagen-corporativa-768x401.png 768w, https:\/\/rorlogistico.com\/wp-content\/uploads\/2025\/03\/Nueva-imagen-corporativa-1536x803.png 1536w, https:\/\/rorlogistico.com\/wp-content\/uploads\/2025\/03\/Nueva-imagen-corporativa-2048x1070.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6759584 text-quote elementor-widget elementor-widget-text-editor\" data-id=\"6759584\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>\u00c0 l&rsquo;occasion de son vingti\u00e8me anniversaire, l&rsquo;entreprise de transport de L\u00e9on renouvelle son identit\u00e9 de marque avec un nouveau logo et un nouvel isotype. Ce changement renforce son positionnement en tant que leader du secteur, avec une image plus moderne et conviviale.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae467af elementor-widget elementor-widget-text-editor\" data-id=\"ae467af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Barcelone, 17 d\u00e9cembre 2024 &#8211; ROR, entreprise leader en solutions logistiques, annonce aujourd&rsquo;hui le renouvellement de son image de marque, un changement qui refl\u00e8te son \u00e9volution et son leadership dans le secteur. Ce renouvellement de l&rsquo;image de marque fait partie de la strat\u00e9gie de croissance actuelle de l&rsquo;entreprise et comprend un logo et un isotype redessin\u00e9s qui repr\u00e9sentent l&rsquo;engagement de l&rsquo;entreprise en faveur de l&rsquo;innovation et de la durabilit\u00e9.<\/p>\n<p>&nbsp;<\/p>\n<p>La refonte de l&rsquo;image de l&rsquo;entreprise a \u00e9t\u00e9 r\u00e9alis\u00e9e dans le but de capturer l&rsquo;essence de l&rsquo;entreprise, qui est orient\u00e9e vers le client, d&rsquo;exprimer son \u00e9volution au cours des 20 derni\u00e8res ann\u00e9es et de se projeter dans l&rsquo;avenir. Sur le plan visuel, ce changement se traduit par la mise en \u0153uvre d&rsquo;un logo et d&rsquo;un isotype enti\u00e8rement renouvel\u00e9s, tous deux con\u00e7us pour transmettre le professionnalisme, l&rsquo;accessibilit\u00e9 et une vision de l&rsquo;avenir, piliers fondamentaux de ROR.<\/p>\n<p>Avec cette nouvelle identit\u00e9 visuelle, ROR renforce son positionnement en tant qu&rsquo;agent innovant dans un secteur en constante \u00e9volution, en \u00e9largissant sa port\u00e9e et sa visibilit\u00e9 sur le march\u00e9. Gr\u00e2ce \u00e0 ce changement, l&rsquo;entreprise red\u00e9finit l&rsquo;objectif de sa marque, cherchant \u00e0 g\u00e9n\u00e9rer un impact positif sur la soci\u00e9t\u00e9 et l&rsquo;environnement, en introduisant des initiatives et des politiques plus durables dans les services, renfor\u00e7ant ainsi la relation avec les clients et les collaborateurs.<\/p>\n<p>\u00ab Dans un secteur en constante transformation, nous devons nous adapter aux besoins changeants de nos clients. Ainsi, apr\u00e8s 20 ans d&rsquo;offre de services personnalis\u00e9s aux clients, le moment est venu pour notre entreprise de se transformer \u00bb, explique Ricardo Ortego, PDG de ROR. \u00ab Avec ce changement, ROR se pr\u00e9pare \u00e0 diriger l&rsquo;avenir du secteur de la logistique, en s&rsquo;adaptant \u00e0 un environnement mondial en constante transformation \u00bb.<\/p>\n<p>Jes\u00fas Ord\u00e1s, directeur de la strat\u00e9gie de l&rsquo;entreprise, d\u00e9clare que \u00ab cette identit\u00e9 renouvel\u00e9e refl\u00e8te une \u00e9tape importante de notre trajectoire et le d\u00e9but d&rsquo;une nouvelle phase dans laquelle nous continuons \u00e0 nous concentrer sur la qualit\u00e9 et la durabilit\u00e9 en tant que valeurs essentielles dans le d\u00e9veloppement de nos op\u00e9rations logistiques \u00bb.<\/p>\n<p>La mise \u00e0 jour de l&rsquo;image de l&rsquo;entreprise repr\u00e9sente une \u00e9tape cl\u00e9 dans la strat\u00e9gie d&rsquo;expansion et de croissance de ROR pour les ann\u00e9es \u00e0 venir. Avec une identit\u00e9 visuelle moderne et dynamique, ROR r\u00e9affirme son engagement en faveur de l&rsquo;efficacit\u00e9, de la durabilit\u00e9 et de la satisfaction du client dans le secteur du transport et de la logistique.<\/p>\n<p>&nbsp;<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b5c59e elementor-widget elementor-widget-heading\" data-id=\"3b5c59e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00c0 propos de ROR Op\u00e9rateur Logistique<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52dbfd8 elementor-widget elementor-widget-text-editor\" data-id=\"52dbfd8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>ROR Logistics Operator est une entreprise leader dans le secteur de la logistique, sp\u00e9cialis\u00e9e dans la fourniture de solutions compl\u00e8tes et efficaces pour la cha\u00eene d&rsquo;approvisionnement. En mettant l&rsquo;accent sur l&rsquo;innovation et en s&rsquo;engageant \u00e0 atteindre l&rsquo;excellence op\u00e9rationnelle, ROR fournit des services de haute qualit\u00e9 qui stimulent la croissance et le succ\u00e8s de ses clients. Depuis sa cr\u00e9ation en 2004, ROR s&rsquo;est engag\u00e9 \u00e0 innover, \u00e0 assurer la durabilit\u00e9 et \u00e0 atteindre l&rsquo;excellence dans toutes ses activit\u00e9s. En mettant l&rsquo;accent sur la responsabilit\u00e9 sociale et le respect de l&rsquo;environnement, l&rsquo;entreprise s&rsquo;est impos\u00e9e comme une r\u00e9f\u00e9rence dans son secteur, en fournissant des solutions qui r\u00e9pondent aux normes internationales les plus \u00e9lev\u00e9es en mati\u00e8re de qualit\u00e9 et de durabilit\u00e9.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>ROR renouvelle son image de marque, renfor\u00e7ant ainsi son identit\u00e9 et son leadership dans le secteur de la logistique. \u00c0 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