ROR renews its corporate image, strengthening its identity and leadership in the logistics sector.
Coinciding with its 20th anniversary, the León-based transport company unveils a refreshed brand identity, featuring an updated logo and a redesigned brand symbol.
This change reinforces its position as an industry leader, opting for a more modern and approachable image.
Barcelona, December 17, 2024 – ROR, a leading company in logistics solutions, today announces the renewal of its corporate image, a change that reflects its evolution and leadership in the sector. This brand identity update is part of the company’s current growth strategy and includes a redesigned logo and symbol that reflect its commitment to innovation and sustainability.
The rebranding aims to capture the essence of a customer-oriented company, expressing its evolution over the past 20 years and its forward-looking vision. Visually, this transformation is represented through a completely renewed logo and symbol, both designed to convey professionalism, approachability, and future vision—core pillars of ROR.
With this new visual identity, ROR strengthens its positioning as an innovative force in a constantly evolving sector, expanding its market reach and visibility. This change allows the company to redefine its brand purpose, aiming to generate a positive impact on both society and the environment. It also introduces more sustainable initiatives and policies across its services, while enhancing relationships with clients and partners.
“In an industry that’s constantly transforming, we must adapt to the evolving needs of our clients. That’s why, after 20 years of providing tailored services, it’s time for our company to evolve too,” explains Ricardo Ortego, CEO of ROR. “With this change, ROR is preparing to lead the future of the logistics sector, adapting to a global environment in continuous transformation.”
Jesús Ordás, the company’s Strategy Director, adds:
“This renewed identity marks a milestone in our journey and the beginning of a new chapter, where we continue to prioritize quality and sustainability as essential values in the development of our logistics operations.”
The update of ROR’s corporate image is a key step in the company’s growth and expansion strategy for the coming years. With a modern and dynamic visual identity, ROR reaffirms its commitment to efficiency, sustainability, and customer satisfaction in the transport and logistics sector.
About ROR Logistics Operator
ROR Logistics Operator is a leading company in the logistics sector, specialized in offering comprehensive and efficient supply chain solutions. With a focus on innovation and a commitment to operational excellence, ROR provides high-quality services that drive the growth and success of its clients. Since its founding in 2004, ROR has been committed to innovation, sustainability, and excellence in all its operations. With a strong focus on social responsibility and environmental care, the company has positioned itself as a benchmark in its sector, delivering solutions that meet the highest international standards of quality and sustainability.
